Or is it the biggest shift since the industrial revolution?
This video shows some of the power of the internet and social media. In the past few years, the internet (specifically high speed internet) has changed the way everyone does everything. If your business is not adapting to this change, you may find yourself spending more and more money to market to a smaller and smaller audience. Contact us today to discuss how you can capture the power of the internet to market your buisness to a growing group of people.
The statistics in the video are included below for your consideration:
By 2010 Gen Y will outnumber Baby Boomers
- 96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the web
1 out of 8 couples married in the US last year met via social media
Number of years to reach 50 million users:
- Radio
- TV
- Internet
- iPod
- 38 Years
- 13 Years
- 4 Years
- 3 Years
However:
- Facebook added 100 million users in less than 9 months
- iPod application downloads hit 1 Billion in 9 months
If Facebook were a country it would be the world’s fourth largest. The top five would be:
- China
- India
- United States
- Facebook
- Indonesia
Yet China’s QZone is larger than Facebook with over 300 million using their service
A 2009 US Department of Education survey revealed that on average, online students outperformed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using LinkedIn as their primary tool to find employees
The fastest growing segment on Facebook is 55-65 year old females
Ashton Kutcher & Ellen Degenres have more Twitter followers than the entire population of Ireland, Norway, and Poland
80% of Twitter usage is on mobile devices
- people update anywhere, anytime
Now, imagine what that means for bad customer service
Generation Y and Z consider email passe’
- In 2009 Boston College stopped distributing email addresses to incoming Freshmen
In fact, YouTube is the 2nd largest search engine in the world
>100,000,000 videos exist on YouTube
Wiki is an Hawaiian term meaning quick
Wikipedia has over 13 million articles
- Studies show it’s more accurate than Encyclopedia Brittanica
- 78% of these areticles are non-English
If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23….per hour
There are over 200,000,000 Blogs
-54% of bloggers post content or Tweet daily
Word of Mouth (or more appropriately World of Mouth)
- 25% of search results for the world’s top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products and brands
Do you like what they are saying about your brand?
YOU BETTER!!!!
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads – actually do
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
70% of 18- to 34-year olds have watched TV on the web
- only 33% have ever viewed a show on DVR/TiVo
- 25% of Americans in the past month said they watched a short video…on their phone
35% of book sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation
We no longer search for the news, the news finds us…
- In the near future, we will no longer search for products and services…they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…DAILY
In 1992, James Carville stated “It’s the economy stupid.” but in 2009, Erik Qualman changed that to “It’s a people driven economy stupid.”
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy
- Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Still think Social Media is a Fad?
Are You Ready?!?
Contact Us Today To Begin Using the Power of the Internet and Have More Customers Finding You Where They’re Looking For You
September 21st, 2009 | 
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